Johnson & Johnson

Johnson & johnson 360° Virtual tour

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TEAM

Valentina Camacho, UX Direction
Ze Tan, UI/UX, Visual Direction
Anna Gedal, Content Strategy
Staci Hou, Project Management
Valeriya Kozhynova, Front-end Development

DELIVERABLES

Concept Development
Wireframes & Prototype
User Testing
Style Guide
Interaction Design

LIVE DEMO

Johnson & Johnson 360° virtual tour

The Johnson & Johnson 360° virtual experience aims to provide global tourists with the opportunity to visit Johnson & Johnson’s heritage museum and discover the company’s long legacy of pioneering human health.

Process

Discover

Who is the audience?

All JnJ Employees who are learning the company history and legacy;

Global J&J employees who cannot visit the museum in person;

Museum Personnel who will use the media piece for online workshops;

Public visitors who are interested in JnJ’s history.

Onsite Research

Using Google Street View (App) to identify the numbers & position of panoramic photos that are needed to capture all 360° views in the museum.

Concept Design

How do we design a digital museum experience that allows online visitors to touch the treasures of the brand’s legacy and unlock some of highlighted stories in the brand history?

The online experience is an opportunity to show off the physical museum and interactive kiosks in the space to those who cannot visit in person. A virtual tour (360 photographs with hotpots on selected artifacts and interactives) is a more immersive and exciting way to see the museum than via normal photography.

Information Architecture

Worked with content researchers and stakeholders on the consensus on the user flow and hotpsot content.