Blues

Storytelling the blues

Back To Project

TEAM

Valentina Camacho, UX Direction
Ze Tan, Visual/Interaction Direction
Miri Rosen, Content Strategy
Shwenn Chang, 3D modeling/Animation
Staci Hou, Project Management
Valeriya Kozhynova , Front-end Development

DELIVERABLES

Concept Development
Wireframes & Prototype
User Testing
Mood Board
Storyboard
Interaction Design
Animation

The Storytelling the Blues interactive aimed to provide engaging music experience, and help visitors understand the storytelling aspect of the blues via the lyrics — songs are an emotional response to personal experiences with universal themes.

Process

Discover

Who is the audience?

Local visitors / School Field Trips

Travelers with all ages / Blues Song Lovers

Experience Goals

How do we create an interactive that helps visitors understand the very human sentiments that go into blues music by approaching a song through the lens of storytelling?

Visitors are prompted to make visual story selections that build a blues song–a setting that sets the mood of the backing track, characters with accompanying lyrics, and emotional responses represented by riffs or solos. As they progress, they come to understand the structure and call-and-response style of the blues.

1. Foundational: African Americans have played a central role in creating the American soundtrack.

2. Lived Experience: Social, economic, political, and “lived” experiences have shaped African American music.

3. Self-Exploration: Enabling discovery through a free-flow self-exploration.

4. Orientation: Guide visitors to other galleries based on their interests.